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Appointments are recommended as our hours sometimes vary. While we are usually here during the week, we may sometimes be out and thus an appointment is recommended. The Northern Trust Building is technically “closed” on Saturday & Sunday. If you plan to visit us on these days you will need to call ahead so we can allow you access to the building.

While we are happy to try and answer your Rolex-related questions via email, please be advised that while we try to respond to questions in a timely manner, it can sometimes take over a week, as we are frequently out of town for watch conventions, giving lectures, etc. If you do not receive a response within a reasonable amount of time you should assume that your message was lost and resend your email.

Shipping Only

200 Second Avenue South, Suite 421
St. Petersburg, Florida 33701

Telephone Hours

Mon-Fri: 10am – 8pm EST
Sat & Sun: 1pm – 5pm EST


Toll Free: 866.997.6539
Fax: 727.894.8962


Feel free to reach out with any questions


Available by appointment only in downtown St. Petersburg, FL

Contact Form

Please Note: We do not give appraisals or estimated watch values via email. Furthermore, we DO NOT buy, sell or otherwise deal in fake, counterfeit or replica watches of any kind. Nor do we recommend any sellers where you may buy them. Please do not ask. Any such e-mails will be forwarded to Rolex’s attorneys and/or the appropriate law enforcement agencies.

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